You got to remember this is also the Super Bowl of commercials which companies pay millions to advertise on it. They are all competing for our attention and doing ANYTHING to make us remember their add. The Super Bowl is one football game I don't want to take a potty break at the commercial break because I might miss something good.
My kids know better than to talk when a game is on but they can yak away during commercials. When they started talking Sunday during the first commercial break I told them to shut up and they looked at me like I was drunk. LOL