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Pro-life ads boast immediate results
The Catholic Sun ^ | January 18, 2007 | Andrew Junker

Posted on 02/04/2007 9:51:22 PM PST by Jeff Chandler

A pro-life media campaign that recently hit the local airwaves has produced promising results, said Tom Peterson, president of VirtueMedia, which produced the ads.

The spots offer support to women who may be considering abortion by putting them in touch with counselors and pro-life medical clinics.

The media blitz began airing Dec. 26 on most of the major stations. After only a week of running Peterson said there were 467 total requests for help from women who had seen the ads.

In addition, more than 200 women requested help for post-abortion healing. He estimated that 1.5 million people were exposed to the advertisements.

“The fruits are just incredible,” said Peterson, referring to the success of the campaign so far.

VirtueMedia plans to run these ads all year.

The entire campaign cost the pro-life apostolate $250,000. The Diocese of Phoenix contributed $140,000 to that amount through its Sanctity of Life collection last October and the Catholic Community Foundation donated $23,000 to the cause. Private donors provided the remainder of the funds.

Sheila Reily, director of the Life Choices Women’s Clinic, said that response to the ads has been so great that “the phones have not stopped for two days.”

“This is the busiest we have been in my 20 some years here,” she said, noting that she wouldn’t mind some more volunteers.

Peterson didn’t think the momentum would wear off.

“This is going to be a very impacting campaign all year long,” he said.


TOPICS: Culture/Society
KEYWORDS: abortion; media; prolife; virtuemedia
More good work from VirtueMedia, producers of pro-life advertising.
1 posted on 02/04/2007 9:51:24 PM PST by Jeff Chandler
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To: Jeff Chandler

This is the best approach - winning hearts and minds through non-governmental channels.

Any progress the pro life movement will make in the next window in time will be from projects like this.


2 posted on 02/04/2007 9:53:17 PM PST by HitmanLV ("I mean, that's a storybook, man!")
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To: HitmanLV
Here's their latest: http://www.freerepublic.com/focus/f-news/1779259/posts.
3 posted on 02/04/2007 10:07:36 PM PST by Jeff Chandler (] Tagline Under Construction [)
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To: Jeff Chandler

Praise God.


4 posted on 02/04/2007 10:25:05 PM PST by mockingbyrd (peace begins in the womb)
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To: Jeff Chandler

How long before the ACLU challenges this? It's bound to happen as this is a great thing and they can't have that.


5 posted on 02/04/2007 10:29:00 PM PST by fish hawk (Silence is often misinterpreted but never misquoted.)
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To: fish hawk
How long before the ACLU challenges this?

There's nothing to challenge. The advertisements are produced with donated private funds, the ad time is purchased with donated private funds, and no candidates or legislation is endorsed or opposed.

6 posted on 02/04/2007 10:43:24 PM PST by Jeff Chandler (] Tagline Under Construction [)
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To: Jeff Chandler

I'm not catholic but I will discuss adding this campaign to our monthly giving.

Sounds like they do a great job!


7 posted on 02/04/2007 10:45:18 PM PST by volunbeer (Dear heaven.... we really need President Reagan again!)
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To: Jeff Chandler

"there's nothing to challenge" has never stopped the ACLU before.


8 posted on 02/04/2007 10:46:37 PM PST by fish hawk (Silence is often misinterpreted but never misquoted.)
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To: volunbeer
I'm not catholic but I will discuss adding this campaign to our monthly giving.

They are not a Catholic (or any other demoninational) organization, and yes, they do a fantastic job.

9 posted on 02/04/2007 11:33:28 PM PST by Jeff Chandler (] Tagline Under Construction [)
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To: Jeff Chandler

Sounds great. I will discuss it with the wife. We have really enjoyed dividing our tithe to causes we support instead of just writing one check to our church.


10 posted on 02/04/2007 11:36:57 PM PST by volunbeer (Dear heaven.... we really need President Reagan again!)
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To: Jeff Chandler

But what about "undo stress" on the people who were going to abort?

These ACLU people think like that. Nothing to challenge IS the chalenge for these sue-happy Thought Police.


11 posted on 02/05/2007 2:59:25 AM PST by MacDorcha (In Theory there is no difference between theory and practice. In practice there is.)
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To: Jeff Chandler

BFLR


12 posted on 02/05/2007 8:06:40 PM PST by Kevmo (Duncan Hunter just needs one jump-the-shark Verrücktenfreude moment by Hillary Clinton in 2007)
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