Not knowing (or caring) who Kevin Federline is explains why that commercial made no sense to me.
I only know because of my husband.
I really couldn't care less about these idiots. I'm quite clueless about who is "in" for music, movies, anything. Much less their boyfriends and their personal lives.
I wouldn't have known either except I have teenage daughter plus he's the butt of numerous late night talk show jokes.