--They are insulting Microsoft. The characters represent the operating systems, not the users.--
No they are trying to make it "uncool" to not use a Mac. Like their 'camera' add where they say you can only get an installed camera on a Mac. Nothing to do with the OS and blatently false. Lots of PC's come with cameras installed in the laptops.
Holy sh!t Batman! They lied about a camera?!!??! Throw them off a cliff!!!
Why does it have to have something to do with the OS? In case it escaped your notice, Apple sells hardware as well. And your "only" qualifier is a lie and a strawman. Yes, many PC laptops have cameras, but many don't, including the hapless "PC" getting one installed. It is a selling point that the low-end laptops from Apple do.
The whole campaign is about ease of use and lack of hassles. Including a camera that functions automatically with the integrated software is an example.
Yep. Great strategy, really. I'm sure it's getting under Microsoft's skin.