[dforest]

Sounds to me like common sense is missing. The people involved in the gimmick should have cleared it with law enforcement first. If the participants in the gimmick called 9-11 to report suspicious packages, they should be held accountable. Perhaps they called because the were not getting enough attention. Advertising, like the stupid radio show where the woman died from drinking too much water are all over the place. They go too far for attention at times. Once the cops knew it was a hoax, they should have treated it less seriously without inconveniencing the citizens any more.

[beezdotcom]

Sounds to me like common sense is missing.

EXACTAMUNDO. If only ONE group of people in this chain of events had exhibited common sense, it wouldn't have come to this. In hindsight, yeah, this probably wasn't the smartest campaign. However, why didn't it cause panic in every other city? Because clearly, a few people in each of those cities exhibited some common sense. I agree that the 911 callers in this case also bear examination, to make sure they weren't involved in the ad campaign.