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"On a business level, that decision to censor... was a net negative."

How about on the ethical, moral, and principles basis?. Principles and ethics/morals don't matter if the business level takes precedence? So then, when it comes to business, your principles can be bought and your morals and ethics aren't worth anything?

The company has only once expressed any regret and never in as strong terms as yesterday.

Baloney! Their only regret was on the business level only. Their morals and ethics weren't mentioned.

Mr Brin said the company had suffered because of the damage to its reputation in the US and Europe.

But, the business suffered only as a result of the morals and ethics that they were willing to sell. They're not willing to acknowledge that.

Last year in a speech in Washington Mr Brin admitted the company had been forced to compromise its principles to operate in China. At the time, he also hinted at a potential reversal of its stance in the country, saying "perhaps now the principled approach makes more sense".

But, the only reason they're willing to acknowledge that their decision was unprincipled is because their business was hurt on the "business level". That's hypocrisy on the highest level.

They are very two faced :

Speaking about one of the hot topics of this year's meeting in Davos, Mr Brin said he had decided to offset his carbon emissions after growing concerned about his own use of private jets, despite not really being sure about the efficacy of such programmes.

"I was concerned about my private jet travel and whatnot ...