Yeah, they think going "online" is their great salvation, but it just means that they've got to compete in the great pantheon of ideas called the internet. They're just another voice in the world-wide stadium.
What's also ironic is that the "means of production", in this case the printing presses, distribution network, etc., has truly been taken from the bourgeois and handed over to the proletariat. Viva La Revolucion, Big Media!! Your workers' paradise is here!
YOU DON'T GET IT! IT'S THE WRONG PROLETARIAT!
/fake shouting. HA! "I'm lovin'it."