Their television ads assure quite pointedly that the gas is from United Refining, from local oil fields and refineries, here in Pennsylvania (Bradford, Warren, etc.).
That's great! So it's definitely a proven and successful business model then.
Too bad their company is listed at the Terror-free oil initiative's website as a company 'being researched'....hopefully that will be updated soon and Kwik-Fill will be placed in the left column along with Flying J and Sinclair.