Posted on 01/07/2007 2:36:11 PM PST by kellynla
Pizza lovers who don't happen to have American currency on them can still purchase their favorite pies with Mexican pesos, thanks to a Texas-based restaurant chain.
Starting this week, Pizza Patrón outlets, which caters heavily to Mexicans, will offer the alternative form of payment.
"We're trying to reach out to our core customer," Antonio Swad, president of Pizza Patrón Inc., told the Dallas Morning News.
"We know they come back [from Mexico] and have pesos left over. We want to be a convenient place for them to spend their pesos."
It's believed no other food chain operating so far from the Mexican border is allowing customers to pay with foreign currency.
Swad said he's prepared to take criticism from American consumers possibly offended by the bypassing of greenbacks.
"We're not really interested in finding the safest spot on the board," he told the paper. "We know the purity of our intention, and we're willing to take the heat when there is heat."
About 60 percent of Pizza Patrón customers and 45 percent of its franchisees are Hispanic.
"If you're not in a border town, I don't see the functional benefit," said Juan Faura, president and chief executive of Cultura, a Dallas-based marketing and advertising firm. "I would see it as a move by the chain to communicate unequivocally to the Hispanic market that they are for them."
"I don't see any other reason for it," Faura added.
Andrew Gamm, Pizza Patrón's director of brand development, said the company has already seen customers spending "a couple hundred pesos" without any advertisement of the service during a test in a Mesquite location.
Founded in 1986, Pizza Patrón has gone from four locations to 59 and more than 40 under development across the American Southwest.
(Excerpt) Read more at worldnetdaily.com ...
Good point. 'Eh' on its own in the US usually has the 'e' in beg, not the one in hey.
Garde la Foi, mes amis! Nous nous sommes les sauveurs de la République! Maintenant et Toujours!
(Keep the Faith, my friends! We are the saviors of the Republic! Now and Forever!)
LonePalm, le Républicain du verre cassé (The Broken Glass Republican)
Come to think of it, I never heard of a princess named Patricia and would blanch at serving in a military unit named that. It comes across as a Monty Python sort of thing.
I just knew this was gonna get some soupy retort! ;-)
Oh, yeah...the Princess Pat's RULE!
Ed
"No doubt some immigrant bashers...."
What immigrant bashers? You have sure seen a lot of them for somebody whose registration date is pretty new.
Oh, you meant illegal immigrants. My bad. I guess I should have known that open border shills are distort words.
"I guess I should have known that open border shills are distort words."
Opps. That should read: I guess I should have known that open border shills always distort words.
And what was your screen name before you got banned and took "wiffle head" on 12/11?
I was wondering the same thing. Too bad he never responded.
I was once in a then not so popular but spectacular national park in the desert southwest. The visitor center consisted at that time of just a trailer. I was yakking with the Ranger, when this guy and his wife come bumbling in and the first thing out of his mouth is "Are we in the scenic area yet?" He's driving this huge-ass motor home, and he gets in an argument with the ranger, because he wants to drive out on a different road than he came in. Now, there was only one paved road in. But this guy swore he was going out on a different road. He might still be out there, I dunno. I sure hope so.
That's right!!! Who do these capitalists think they are?!? Accepting furrin' currencies? By gum, they better take 'Murican dollars.
There is nothing preventing a private organization from accepting gummy bears in payment for services. Just because the majority of them accept US currency means nothing. Of course they'll probably pay a service fee for exchanging them but if it gains a new customer base I applaud them. Looks like World Nut Daily missed on this one.
Don't worry, the Fed's been doing that for over 80 years.
IMO, this is just another step in the Hispanification of America.
Dang straight, we got to keep them Mexicans remember they're not on the American continent....oh wait they are, aren't they?
This is nothing but good business. You mention the foreign currencies accepted in the nation. In many countries the dollar is accepted already, albeit on a limited basis. And many of their currencies are far from hurting.
Golly, TWO responses from you!! I feel honored!
Heh heh heh, funny story!
Ed
good for you
If I lived in TX, I would have just called Patron and told them that since they are catering to illegals, they can operate without my future business.
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