Fords strategy has worked for volkswagen/toyota/nissan/honda/mercedes
etc...
Take a reasonable car (insert one here, say VW bug/corona/510/civic/Bclass)
and continue to improve it, eventually it gets to be RELIABLE,
and people will invest in it...that becomes your HALO car,
and then you can build off of that...the idea of introducing
reliable,new cars at once although interesting, doesn't get
the bulk of buyers, housemarms, students, and work-a-daddies.
Corvette is cool cause they took the basic same model, and
constantly tweaked, and twaddled till they got the Z06 which
is almost as super as any car....I hope the UAW, and Ford
is learning that the unions know nothing about creating jobs that
will be successful in the market place....hopefully the UAW
is realizing that it is "striking" itself out of existence.
"Take a reasonable car (insert one here, say VW bug/corona/510/civic/Bclass)
and continue to improve it"
Bingo. You have to start with a reasonable car. Ford didn't. The 500 is one of the worst cars ever. If you start with an Edsel, you will still have an Edsel when you are finished.
The latest Mustang was a good idea. The Focus may be salvagable. The 500 is a turkey.
The main problem here is that Ford has not had "a better idea" in 40 years. The low price market has gone to the Koreans. Since Ford can't compete in the low price market, they are stuck with competing against Toyota, Honda and Nissan. No contest. Ford loses.
Outstanding. BUMP!