I'm afraid you completely missed it. There are a bunch of phenomena that are outside of morality sphere [is sneezing moral, or not quite moral?], and to which the notion of morality is simply not applicable. Also, the whole construct could be read as "whether making a profit is moral or not, your habit of self-quotation is not". While I meant the latter, I'm afraid you missed even the former.
Apparently "you completely missed the first sentence of this article. Theres more after that. Hang in there...