Let's see. Population is 6 billion? 70m is 1.16%.
So, if you live in a not-very-large city of 250,000, a loss of a mere 2,900 won't really matter very much? (Even of some of those 2.900 are members of your family, or your friends, co-workers, customers, suppliers, doctors, mechanics, etc?)
If that's how it works, why were people so bent out of shape when roughly that number died in a metropolitan area of roughly ten million?
Okay. 70m is a maximum, worst case scenario number. The best case number from this point forward is zero.
As a population function, 70m won't be devastating; but, of course, the loss of the individual persons will be devastating to those who love them and know them.
A product is being promoted by relying on fear of a maximum possible number. Meanwhile, large numbers of individuals will die from plain old flu this year, just like every year. Why get excited about a possibility when regular old flu is guaranteed to be a killer of large numbers today?
Everybody should wash their hands often during cold and flu season.