definitely something wrong in that pix. he was going to shoot it but now is hugging it?? THAT, for a start. Maybe he did chase it with a helicopter. Heat exhaustion? I sincerely doubt it.
odd very odd. maybe he SANG it to death. hahah. like that Grizzly guy from malibu.
It is clearly a satirical post. The whole site is one big parody of eco nonsense.