I buy cheap socks and throw them away when they wear out, but that is not what I notice the guys who most impress women do paying more for a pair than what I pay for a six-pack. I am ashamed of my socks (I think.) (A good candidate sentence for a tagline.) I do think that Western women judge men by the quality of their socks (among other superficial things.)
Friend, anyone who spends real money on their socks is a bloody idiot. And any woman who judges a man on the manufacturing quality of his socks deserves what she gets. (Caveat: dirty socks or socks with holes in them are, however, a BIG turn-off). I, and most women I know, couldn't tell a Ralph Lauren sock from a Ralph Malph sock.
IMHO, Walmart was made for the express purpose of sock purchasing.