Posted on 12/23/2006 8:17:24 AM PST by Excuse_My_Bellicosity
D-FW viewers apparently just don't like Katie Couric, even when her CBS Evening News has a big hometown angle.
Couric's exclusive interview with Dallasite Karen James, widow of Mount Hood climber Kelly James, fell flat in the local Nielsens Thursday. It placed a distant fourth at 5:30 p.m., even though the anchor blew in and out of Dallas that morning and devoted the entire second half of her newscast to the James interview. Here's a telescoped look:
NBC Nightly News -- 149,940 homes
Fox4 local news -- 130,900 homes
ABC World News -- 116,620 homes
CBS Evening News -- 73,780 homes
Thursday's Evening News also finished fourth with 25-to-54-year-olds, the key advertiser target audience for non-entertainment programming. And it ran fifth with 18-to-49-year-olds.
Contrastingly, CBS' second seasonal telecast of Rudolph the Red-Nosed Reindeer lit up up the local Nielsens. Rudy took first place from 7 to 8 p.m. in homes and with 25-to-54-year-olds, 18-to-49-year-olds and 18-to-34-year-olds.
In the local newscast wars, NBC5 again rang up twin wins at 10 p.m. in both total homes and with 25-to-54-year-olds. The Peacock also won at 5 p.m. in both measurements.
At 6 a.m., NBC5 had a commanding lead in homes and tied with Fox4 in the 25-to-54 demo. Fox4 also had a first place finish at 6 p.m., where it won in homes but fell short of first-place Belo8 with 25-to-54-year-olds.
News vultures. The lot of 'em. (spits)
The guy is not even in the ground and Catie is there dishing the blood for all to ( ? ).
I don't care for most MSM news products, and find stories on the web (and FR!) well before they hit the screen.
OMG, someone else in the world watches that show too! Thought I was the only one! I wanna be just like that ol' lady when I grow up. :)
Katie can't cut the mustard....she needs to get dumped already!
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