Morris is a pollseter, and a political consultant. If Bill believes in governing by polls, Morris supports him in that completely.
Morris knows how many people are deeply entrenched in their dislike of Hillary and that he is in a unique position to exploit that.
He has also shown himself to be rather lacking in the honorable traits, so I don't see him having a lot of qualms in working both sides here. He makes his living from one side, but maintains access (and who knows what other goodies) from the other side.
In a match-up between him and the Clintons, singularly or jointly, who do you think would be the better manipulator??
But he isn't an idiot. So why did he give clearly erroneous advice to Jeanine Pirro, among others?
Pirro, a 30-year champion of the raped and otherwise abused women,
could have nailed hillary and ended her 'career' for good... and for The Good.
(Listen to Morris in movie #1, segment #2)