I am a little conflicted on this issue, because I think that by allowing DirecTV to have Sunday Ticket exclusive of other providers, and by allowing Sirius to have the NFL games exclusive of XM Radio, and by allowing EA Sports to have the NFL players license exclusively over all other game programmers, the NFL is helping to create de facto monopolies in those areas. That leads to higher prices. There is no way NFL Sunday Ticket should cost as much as it does, but DirecTV is able to charge whatever they want to for it because it has a monopoly in that area.
It's the NFL's product, they can do whatever they want with it.
People are certainly free to start another league or not watch it. It isn't as if the NFL is required to live life or anything.
He shouldn't be going after the NFL.