[VOA]

The bigger Tundra (built in Texas, by Texans, for Texans as
Toyota likes to say) will definitely hurt the F-150 and particularly Ram.

I remember a Ford executive pooh-poohing the idea that Toyota would
have any impact on Ford truck sales (this was in the Wall Street
Journal, summer of 2005). Even though Toyota was building a
truck plant in Texas (truck country)

I can't help but wonder if that Ford exec still has a job.

[BW2221]

Don't know. Lots of "packages" at Ford.

Toyota always will have a problem selling in rural American. It has about 1,200 dealers while the Detroit Three each have about three times that number. It's unlikely that a farmer in the middle of Nebraska will switch to Tundra when the closest dealer is 200 miles away.

The Detroit Three produce good trucks. They just don't market them well.