In my youth I had a 57 Ford pickup and a 68 Ford Ranchero. Both pieces of junk. So for my entire adult life I refused to buy Ford again. They lost me for life.
I had a garage full of Fords. I liked them all. Then Ford went public with being pro-homosexual by providing private "rights" to certain groups in the face of common sense. Ford took the chance to lessen their customer base. Now I have Hondas.
The first new car I bought after I graduated from college and got a job was a ford. After being locked in a broom closet for an hour at the dealership during one of my many trips trying to get it fixed, I decided then I would never waste another penny on something I would have to Fix Or Repair Daily.