[Texas dog]

""It's clear we can't go on like this,...But we can't just snuff out winemaking either"

How about lowering your prices? It's called supply and demand, learn about it.

[quantim]

Actually, the junk bulk wine this article is indirectly referring to doesn't mention 'quality.'  Problem is your suggestion of supply and demand is correct to the point that there is no demand for this mass-produced poor quality grape juice, so price is not the issue.

They've bottomed out.

As far as American boycotts on French wine go it may have helped keep some prices from rising, but the quality French wines have just shifted to other international (particularly Asian) markets.