In Italy call that same crap "Grappa" and charge up the ying-yang for it.
Grappa is made from the leftover grape skins and even seed, in other words, all the garbage that's left over after pressing the grape juice for fermentation into wine. They used to feed this stuff to pigs.
I've drank $80 a bottle grappa, and as I like to say, "Grappa is crappa." Benzine is smoother.