Which was my original point exactly. By the way in most states it is public record whether or not you voted. Election strategists can purchase that data for targeting and planning.
What motivates someone like the hairdresser to go to the polls? What makes an educated businessman skip voting? THAT is the mystery.
Even if my hairdresser only voted 20% of the time, if she is going to vote, what are her criteria for candidates and what motivates her to the polls?
I think it a mistake that voters respond more to positive messages. Hate is a very underestimated motivator, and I think the democrats have understood that and capitalized upon it.