But I do know how it affected ME.
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And you are one voter among millions.
Another perspective since you claim an expertise in PR -
Instead of wall-to-wall media coverage the day after the election being a hymn of praise to Nancy, Harry, Howard, etc they had to sit in the East Room and shine their TV cameras on the President of the United States. I think it was a brillian move.
I suggest you read this piece "The Rumsfeld Interview" from Chris Lynch at A Large Regular. Know only that the last line in the piece was not there the first time I read it.
It still rings 100% true to me.