He did a FANTASIC job as the head of the RNC and as Governor of Mississippi. He can talk, is Conservative, and would make a good president.....if he would run, but he won't. Case closed; sadly.
I agree on his overall record, I'm just pointing out that he ran a lobbying firm, and regardless of how ethical he was in his lobbying, that would be poison in the current environment. It would be very difficult to overcome that.
But as you pointed out, he's not running, so it's academic.