[Wolfie]

So who's eating the cost, or are they just overpriced to begin with?

[OldFriend]

It's all about competition.

[USS Alaska]

So who's eating the cost, or are they just overpriced to begin with?

The cost is almost nil, the profits were very high and now {thanks to Wal Mart's $4 plan} other retailers have to compete with less profit. No one is selling drugs at a loss, just a reduced profit.