The best ideas I've seen are:
A:) for asphalt roads using a fabric underlayment to increase the integrity of the surface
B:) for cement roads using a giant grooving machine to take out waviness and increase traction as a road ages..
Asphalt is recyclable , the scrape/mix in new/re-apply paving technique is really nice.
It doesn't matter much what you make a road out of if you build it on permafrost. Painting it white will reduce thawing of the permafrost, but the rest of it will do nothing except affect the construction cost. Within a few years there will be holes big enough to take several truckloads of asphalt just to keep the surface passable. You could pave it with 200 ton Baalbek stones and it would still need work within a decade.