They have countered the alternative media with precision coordination with the DNC and other leftist. They will ruin as many "great communicators" as come before them.
I have seen many "great communicators" come and go, only to be ruined by the drive by media.
Attacking the media should be a major focus of Conservatives, and not just relying on a messenger.
The right candidate can neutralize the MSM. They're not unbeatable. And the public in general, from surveys I've read, rank the media about as trustworthy as used car salesmen and congress critters.
Imagine where we would be as a party as well as a country if more republicans had stood up to the DBM as Lynn Cheney did when she asked Wolf Blitzer who he wanted to win in the Iraq war?