lol! Brilliant line!
Republicans never pay enough attention to the selling of their ideas and never seem to have the guts to deliver strong messages.
Whenever you see a brilliant ad campaign, only half the credit can really go to the creator (and Jimmy Siegel featured in the link above is very good) The other half goes to the client who is smart enough, and has the cojones to buy it, run it, and stick with it.
The reason there is no Republican Jimmy Siegel is that, IMHO, Republicans really like to come across as stuffy, platitudinous old farts. My God, to hear him talk and see his ads, you would have thought that Tom Kean,Jr., running against that outrageous crook in New Jersey, slimeball Menendez, was an eighty year old lady! Except that an actual 80-year-old New Jersey lady, Millicent Fenwick had always shown bigger cojones, in her successful campaigns, than this hapless milquetoast.
The main point in most Republican ads I saw this yearseems to be that you should "Vote for me ... well, because.... I am a Republican and those other fellows are not." Republicans are seeking approval at the Country Club, not fighting with the yobs for votes at Wal-Mart.
Steele had some great advertisement in Maryland, but although it showed him to be a really cool guy, they had absolutely no substance ... no toughness. So, he lost to an absolute dweeb, because he and his handlers were afraid to slap the idiot around.
Steele never mentioned that we are in a world-wide war against (OK, Radical) Islam ... and neither did anyone else, except Santorum, who made one speech, then backed off. And did they mention that if we cut and run, it would only mean more trouble down the road? That Iran has sworn to take out Israel ... that Al-QAIDA is threatening to wipe out the White House? Did one Republican happen to mention that Murtha is a crook ... on film?
Bright spot: Corker successfully demonstrated that not only is Ford an idiot, he is also the crooked son of a crooked dynasty. Corker won.
I did not even hear one (1) Republican talk about how great the economy is under GW. They got Jimmy Siegel, we got Rove. Jimmy is a winner. Karl has a unique talent for turning potential landslides into Republican routs ... at phenomenal cost.
Sure we need a great communicator, but he has to get the direction of people who know what the hell they are doing in this business.