Oh boy, here it comes again! Woe is us in the lying er newspaper racket. Announcements like this, just makes the heads of professional liars, er, journalists, spin.
Posted on 11/15/2006 6:47:00 AM PST by abb
CHICAGO (MarketWatch) -- McClatchy Co. (MNI) , the second-largest U.S. newspaper publisher, said Wednesday that its total revenue declined 2.2% in October to $272.2 million from a year-ago pro forma total of $278.4 million. The pro forma figure is as if the company, which completed its acquisition of Knight Ridder earlier this year, had owned the same assets during last year's equivalent period. Ad sales declined 2.1% for the month to $229.6 million. National ad revenue fell 18%. Classified ad revenue fell 3.3%, with help-wanted down 10% and automotive down 1%. Classified real estate revenue rose 4.7%. Circulation revenue declined 3%. By market, the best ad performance came from the company's California newspapers, which saw revenue rise 3.8%, followed by its Florida properties, where revenue rose 3.7%. On the downside, the midwestern papers, including the flagship Minneapolis Star-Tribune, saw ad revenue drop 4%
(Excerpt) Read more at marketwatch.com ...
"There was a land of Publishers and Editors called the Newspaper Business... Here in this pretty world Journalism took its last bow... Here was the last ever to be seen of Reporters and their Enablers, of Anonymous Sources and of Stringers... Look for it only in books, for it is no more than a dream remembered. A Civilization Gone With the Wind..."
With apologies to Margaret Mitchell...
Pinging with Wednesday Morning Good news!!
The MSM=the RNC tutor. Wake up RNC. Newt is Calling.
It absolutely astounds me that the RNC and the Prez don't take advantage of the weakened condition of the Dinosaur Media and kick them while they're down. I guess they're so used to thinking they still control the information flow...
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