"I unapologetically submit that Jesus is not a toy."
I'm with you. If the company wishes to donate their dolls, good for them. But let them distribute the dolls themselves rather than rely on Toys for Tots. For Toys, in this atmosphere, it is buying 4,000 lawsuits from the likes of the Michael Newdows and Mohammeds and Levy's out there. As to accepting gifts, any poor parent welcomes a chance to get toys for their children and there are other holidays this time of year for other religions.
The charity is a good one and is accomplishing good. If toys go to non-Christian tots, then good. Maybe they will begin asking why some good people do good things in December and find out something they didn't know beforehand. What this sounds like is a publicity stunt by a company that wants to cause a furor either against the Marines or against political correctness and they are not above using poor children to do so. Who do you suppose notified the press about the Marine's reaction? I doubt it was the Marines.
If posters disagree with what happened, then buy the dolls yourself and distribute them. Leave the Marines out of this unless you want them sued and compromised in a whole lot of ways we can't foresee.
And, like you said, Jesus isn't a toy. I can't imagine what a doll would look like and sound like to do justice to the Son of God. Can anyone say, "idolatry"?
It's not idolatry if you don't worship the toy.
What it is, is bad taste.