Yes they do. Bush's single greatest deficiency is his poor communication skills. He allowed the Democrats to totally frame the Iraq war as a lost cause motivated by a lie. Just terrible.
The midterms turned out badly for the Republicans because people felt they were not going in the right direction. Getting away from those core conservative issues will do nothing to address the disenfranchisement those voters feel.
Get back to basics. The border. The war. Property owner's rights. Abortion/embryonic research (Do you realize that for many of us who believe life begins at conception, just paying our taxes makes us an accessory to murder if the FedGov contributes anything to abortion? Fourty Five Million since Roe v Wade. )Fiscal restraint (oops)/ Pork. Smaller Government. No new gun control (ideally repeal of some laws there). No "gay marriage". There is room for compatible viewpoints on many of these issues in the 'big' tent, issues which individually or in aggregate will bring conservatives back to the party, and which I believe 'moderates' will be able to embrace as well.
For those of you who live in NYC, I'll grant things are different, but to some of us who live out here, it looks like an apocalyptic vision from another planet. To each their own.
I do think we can find enough basic issues which we can all agree on, as Conservatives, and a candidate who will reflect that aggregate belief and be able to communicate that.
Keep in mind that Rudy as Liberal in NYC will get one media response from the MSM, Rudy against Hillary will get an entirely different one, and that will not be pretty.
His most articulate turns of phrase will be voice-overed or just end up on the cutting room floor. Any gaffes will be played ad nauseum, and the MSM will do all in its power to alienate the Base from Rudy so Hillary can get in. Bank on it.
One Rockefeller Center et. al. will no longer view Rudy as one of their own, but the enemy.
We need someone who has far fewer skeletons in the closet, and a far more compatible track record. It will be an uphill battle either way, but far steeper, slipperier, and nastier if our POTUS candidate cannot pass scrutiny, and the MSM, once hostile (and they will be), will shred Rudy nightly.