As far as I am concerned, Bush, Cheney, Rove and Rumsfeld should have just told outright lies to any journalist anytime they open their mouths. Just feed them complete crap and smile about it.
They get accused of it anyway. I hate, despise and have the deepest contempt for any branch of the media. There is one thing that makes me really perk up these days...
The Slow Death Spiral of the NY Times and the rest of them.