C'mon, it's fun! You eat a late and overlarge T-day dinner so you can go to bed early, then hit the sales at 7:00 a.m.
You get in and get out with all the bargains before the crowd gets there, then go someplace nice to eat and knock back a few cold ones. Ah, good times! ;o)
I went once. Got there at 6 am. It was jammed. Never again.