The "press"/MSM is a wholly owned subsidiary of leftists/liberals/Democrats. That is a problem. It is not insignifant. Sheeple are influenced by what they see, hear and read. Why else would public schools be churning out knaves and idiots who believe leftist crap?
I agree with little jeremiah. During the primaries the media doesn't matter as much as issues are discussed with people of similar ideological backrounds. In the general elections, we are engaged in information warfare. If you can't get the message out or if the message is being distorted, the other guy wins.