How many Republicans make any effort to articulate a conservative message? Pushing "Democrat Lite" as a message is like drinking seawater because you're thirsty. You may die of thirst if you don't drink it, but you'll be no less likely if you do.
The undeniable reality is shady slimy politics won this election, while principled politicians lost. Liberalism is a mental disorder and a addiction, you may die if you dont enough doses of the Liberal drug, thats what the dumbed down Americans getting their news from the MSM have been fed upon.