Maybe the best thing W can do is address our military directly.
Don't acknowledge Kerry. Treat him as if he is dead, insignificant.
Then apologize to the military for the disrespect some in Washington blatantly and repeatedly show for them.
Tell them to keep in mind the Country is behind them and most leaders in Washington are behind them and respect them as the best America has to offer.
Never mention Kerry's name.
What Bush needs to do is tie the entire Democratic Party to this statement. They are the Party of 'Cut & Run' and Kerry was the Parties nominee.