"With few exceptions, commmercial producers like to appeal to idiots."
Your comment raises for me the whole question (that has bothered me all my life): does advertizing really work? It doesn't seem to me that I make my buying decisions based on ads, but it also seems to me that it would be crazy for companies to spend all those billions every year for something that doesn't increase their sales. So, even though it seems that I and everybody I know is too smart to be influenced by ads, they must really work nevertheless. Assuming that they do work, I return to my original question, why not film the ads in such a way that relatively bigger spenders will notice it, i.e. in HDTV?
If I had money, the iShares and Volvo commercials would convince me. :)