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Katie Couric quickly slips down news ratings slope [VH1's "Flavor of Love" gets better ratings]
Inside Bay Area ^ | 10/19/2006 | Susan Young

Posted on 10/19/2006 10:01:37 AM PDT by Excuse_My_Bellicosity

EVEN NON-NEWS junkies should tremble at the news that last week, the second-season finale of VH-1's "Flavor of Love" garnered 7.5 million viewers, while CBS's evening news with Katie Couric could manage just 7.3 million.

To put this in perspective, Couric spent the week telling viewers about a Congressional scandal and Amish schoolgirls gunned down.

Flavor Fav, formerly of the rap group Public Enemy, was choosing yet another girlfriend in a dubious field that initially included a woman who defecated onstage because she couldn't make it to the restroom in time.

Oh, and Flavor gives the women nicknames because, he admits, after years of substance abuse, his memory is shot.

Flavor didn't even have every newspaper and magazine in the country covering his TV series, unlike Couric who popped up on grocery store tabloid covers like she was a TomKat-Brangelina-Vinnifer cocktail. He didn't blast onto the scene with 13.6 million viewers for his first show, only to slip down to about half that amount.

Couric's fall wasn't unexpected. She was over-hyped right from the beginning by a network who sold her like she was the last iPod on the shelf. After all, she was the first solo woman anchor of a network nightly newscast in the history of broadcast television

Now, for my money, I would rather have seen Soledad O'Brien as the first network anchor. But my money wouldn't pay for a five-second shot with Joan Rivers.

O'Brien now anchors CNN's "American Morning" with Miles "no relation" O'Brien. Since coming on board in July 2003, O'Brien has attracted new viewers to the show — which was also the goal at CBS news. She has secured exclusive interviews with people making the news. And we're not talking about tabloid news.

I was more than a little embarrassed for Couric when she interviewed Condoleeza Rice for "60 Minutes" and brought up the whole "gee, it must be hard to get a date when you are the secretary of state" deal.

On the other hand, Harvard grad O'Brien has gone after former FEMA chief Michael Brown about the impact of Hurricane Katrina, covered the London terrorism attack in 2005 and was the only broadcast journalist permitted to travel with first lady Laura Bush on her 2003 trip to Moscow.

While Couric wouldn't have been the horse I put in the big race, she hasn't deserved the glee of people — make that mainly men — who seem only too eager to trumpet Couric's ratings decline and label her a loser.

Couric's "CBS Evening News" shot up to first place — a lofty height CBS news hasn't reached in the past 13 years — only to fall back into third place.

Still, CBS says it never believed Couric could continue in the No. 1 slot for long. And they were right. For the third week in a row, the news show has landed in the No. 3 spot.

Although CBS is quick to point out that it is the only network newscast to gain viewers from last year.

Last week, NBC's "Nightly News" averaged 8.8 million viewers, ABC's "World News" had 8 million viewers and CBS had 7.3 million.

In the days before the Sept. 5 launch of CBS News with Couric, CBS News president Sean McManus told reporters that no one expected CBS to be No. 1 overnight.

"I'm much more concerned about the ratings in September 2007 and 2008 than 2006," McManus said back then. "I don't consider this a failure if in three months or six months we're not in first place."

It's almost like he had a crystal ball — or at least a realistic attitude — to sense that people would come and test the waters but might not stick around for the long haul.

McManus has said all the network hoped for was something to build on, and it would appear from the latest ratings they may have been successful in that.

For the week of Oct. 9, CBS increased 6 percent in households from this time a year ago. Even more important for the bottom line is a jump in younger viewers. Comparing the same week last year, CBS gained more than 11 percent in the adults 25-54 demographic and 25 percent in adults 18-49, which is the gold standard for advertisers.

All of this is good news, CBS folks say. I'd still like to see where they might be sitting if the news came on at the more commuter-friendly hour of 7 p.m. — and had O'Brien at the helm.


TOPICS: Crime/Corruption; Culture/Society; News/Current Events
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To: retrokitten
I can't be the only freeper admitting a guilty pleasure in watching Flavor of Love

I love the show.

Watching them trying to cook was just too funny.

Haven't watched but few this time around.Hope to catch the reruns.

61 posted on 10/19/2006 12:29:14 PM PDT by CARDINALRULES (Tough times never last -Tough people do. DK57)
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To: OESY

Oh, too funny!!


62 posted on 10/19/2006 12:36:15 PM PDT by Obadiah
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To: Excuse_My_Bellicosity
Now that she's front-and-center on the evening news and people really started watching, the inescapable fact is that she sucks bad.

Big time.

63 posted on 10/19/2006 12:37:58 PM PDT by sauropod ("Work as if you were to live 100 Years, Pray as if you were to die To-morrow." - Ben Franklin)
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To: OESY

64 posted on 10/19/2006 12:42:04 PM PDT by Obadiah
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To: AntiGuv; Torie
NY-26, survey usa poll, has Reynolds ahead. I think under any scenario where the House stays GOP NY-26 continues to be represented by a GOPer.

btw, what do you guys have as the 15 most likely to fall? The one very small bit of good news about the House right now is that the Dems still don't have a clear edge in 15 seats GOP held seats, IMHO.

65 posted on 10/19/2006 7:08:14 PM PDT by crasher
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To: Excuse_My_Bellicosity
Today was the first chance I have had to see Katie the Commie as anchorperson.

Her face looked a little weird, like she's been seeing Joan Rivers plastic surgeon.

She spoke like she took a couple of valium before the show.

66 posted on 10/19/2006 9:03:17 PM PDT by mcenedo (lying liberal media - our most dangerous and powerful enemy)
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To: crasher
I would like to see a poll without this caveat before I fully decide what I think about this.

"One Mitigating Caution: Some portions of the 26th District were without telephone service during the interviewing period for this poll, following a snow storm on 10/12/06. 35% of Likely Voters came from Erie County in the 10/5 survey; 29% of Likely Voters came from Erie County in the 10/19 survey. Davis leads in Erie County by 11 points in the 10/19 survey and by 12 points in the 10/5 survey. SurveyUSA will conduct another poll in the district once power is completely restored."

67 posted on 10/19/2006 10:16:51 PM PDT by AntiGuv (o) ™ (o)
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To: Excuse_My_Bellicosity
Nice. Some bad news for ABC will complete the trifecta.

Can't offer anything on ABC but how about this?

CHICAGO The New York Times Co. reported Thursday that its third-quarter 2006 profit from continuing operations plunged 39.2% on costs related to its job cuts and a loss on its sale of its 50% stake in the Discovery Times Channel. Meanwhile, Belo, publisher of The Dallas Morning News, said net income for the quarter fell to $19.2 million, or 19 cents per share, compared to $22.1 million, or 20 cents per share, during the same period last year. At the New York Times Co., 3Q operating profit was down 48% from the same period in 2005 to $20.5 million on total revenues that slipped 2.4% to $739.6 million. Reflecting a continuing tough advertising environment, total ad revenue was off 4.2% to 465,476. The Times Co. said it earned $14 million, or 10 cents per share, compared with $23.1 milion, or 16 cents per share, in the third quarter of 2005. Charges related to the staff reduction and the cable TV investment loss each reduced per-share price by 3 cents.

68 posted on 10/19/2006 10:18:42 PM PDT by Wil H
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To: Wil H

Hey, that'll work!!


69 posted on 10/20/2006 3:51:22 AM PDT by Excuse_My_Bellicosity ("A litany of complaints is not a plan." - GW Bush, referring to DNC's lack of a platform on ANYTHING)
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To: theFIRMbss

Speaking of Flavor Fav, I watched about 5 minutes of his VH1 show last night. Sakes, what a load of crap that was! Still, it was easier to stomach than the nightly network news, of which I haven't watched a full episode in about 10 years.


70 posted on 10/20/2006 3:55:00 AM PDT by Excuse_My_Bellicosity ("A litany of complaints is not a plan." - GW Bush, referring to DNC's lack of a platform on ANYTHING)
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