Well, if he runs, you won't have any choice. It will be the main thing written about him.
You are completely ignoring Newt's involvement in this discussion. It is almost as if he is a passive observer and couldn't shape the discussion as he chooses, which couldn't be farther from the truth. If Newt were to run again it would be with something like the Contract with America. The media wouldn't have a choice on whether on not to discuss that. Newt has had several years to lick his wounds and prepare for the next round. It isn't 1999 again.