If they give it to you all at once you only pay once.
Or, they sell you crap you don't want.
I'm wierd, but I don't want or need a camera, games, fancy ring tones, the ability to watch tv or listen to music. I don't need it to be ultra small, thin, or made of moon rock. I don't even use text messaging.
I just want it to be able to get and keep a signal most places I go, not have to charge it every day, and sync with my Mac and my address books. That's all.
I'd even give up the sync, ability for the first two.
Or, if you do puta camera on it, make it a USEFUL camera, like the ones you can get in Japan. The ones we get here are useless, take up far too much battery power, and clutter up the phone.
I'm tired of devices trying to do everything, but can't do simple things well.