People are tuning out TV ads. "Banned ads" like this will get tons of hits on the net and will be picked up by the networks (at least Fox) and probably have more impact. Watch either Letterman or Leno pick this up, too.
It's called viral advertising. The "Sport Ka" ads (pigeon smacked by hood and cat's head cut off by sunroof) and the Volkswagon ads with the suicide bomber (sets off suicide bomb inside car and nothing noticable happens outside... "one tough little car") are great examples. "No, we had nothing to do with that nasty ad.... but did you like it?"
This is hysterical. It really is.
Letterman is a leftist. He won't show this.
it's guerilla advertising. And it's effective.