[BansheeBill]

Let me guess...they made an deal with Pat Travers to use his song "Snortin' Whiskey" for the jingle.

I was thinking the same thing.
I wonder what they use to give the "throat numbing" effect?

[DBrow]

I went to the website and looked at the ingredient list- nothing that would numb anything, unless one of the flavoring elements is something like clove (eugenol) or hops.

The blurbs on their pages do not mention throat-numbing. Could just be creative journalism.