I'm not about to poke fun at the Big-10, because IMO, they're the closest to the SEC in terms of fan loyalty and quality football. But there's one thing the SEC has that no Big-10 team can compete with: "Saturday Night in Baton Rouge". ;^)
Oh I think a Saturday night game in Happy Valley would compete very very well with it......
In fact, I can think of one last year, and then another one 2 years before that which involved Ohio State....
That place IS a zoo on a night game. There's just something about it.