Well, minorities really do support typical GOP values. They are religous, socially conservative, believe in self-reliance, believe in the strong family. And demographically speaking, they are growing faster than the white population. And this type of sh*t scares the hell out of them.
The problem for the GOP is they refuse to take a short term loss for a long term gain. We are a little to accomodating to the neo-confederates in our party. And when we have them, anything we do will look like anti-Affirmative Action, anti-Civil Rights, enforcement of immigration laws, it colors their perspectives of us.
When our leaders say there is no racism, but a Black stockbroker making 250K a year can't get a cab to the UWS, or it never seems like an innocent white guy gets gunned down by police, it makes us look foolish.
If we don't do something, we are going to be a minority party forever.