Give me a break!!!! They're not FORCING anything on anyone - they're handing them books. The receivers are perfectly free to reject the bibles, take them home, color in them or toss them in the trash.
Oh, yes, toilet paper is a "cultural value", and we impose it for a variety of reasons ~ one of which is we don't have these little bottles of water around.
At some point we may "force" the kindergarteners to give up their thongs too and switch to a different sort of underwear whether their mothers like it or not.