You don't need to acknowledge PB to know that a large part of the conservative base, and the party's, is quite emotional about this. I am a professional salesman, and I can tell you that people hate a)surprises and b) being told what to think. The Bush/Rove/Chamber/Pence school tries to win the argument by demonizing the opposition and telling people what they need to think in order to not be knuckle-dragging mouth breathing neanderthals. It'll never work.