Posted on 08/29/2006 10:21:50 PM PDT by NormsRevenge
WASHINGTON - Capturing the immigration debate in political ads this campaign season — without upsetting Hispanics — is proving tricky for the parties and candidates.
An ad criticizing Stephen Laffey, who is challenging incumbent Sen. Lincoln Chafee (news, bio, voting record) for the Republican nomination in Rhode Island, set off grumbling in the Latino community. The ad criticized Laffey, mayor of Cranston, for allowing city police to accept ID cards issued by the Mexican government as identification.
Chafee's spokesman had no comment about the ad. Laffey's campaign called it an insensitive attack on the mayor's attempt to empathize with "people who struggle and who try to make a better life for themselves."
The National Republican Senatorial Committee said the ad, which it sponsored, raises legitimate questions. "This ad is about our national security, and it speaks to concerns raised by the FBI," spokesman Dan Ronayne said Monday.
Polls have shown Laffey and Chafee running neck-and-neck in a race that has gained national attention.
The winner of the Republican primary will face Democratic former Attorney General Sheldon Whitehouse in the November election.
The immigration debate was left hanging when Congress adjourned for the summer. Rather than negotiate a compromise on the vastly different bills passed by the House and Senate, Republicans and Democrats have traded barbs over immigration at field hearings and in political ads.
"Both parties are crossing the line," said Janet Murguia, president of the National Council of La Raza, which is calling for an end to such ads. "The issue of what to do about immigration is fair game for this election, demonizing an entire community is not."
On Tuesday, the Democratic National Committee's Hispanic Caucus called on national Republicans to stop airing its ad in the Chafee-Laffey race, saying it implies falsely that "Mexican immigrants will carry out acts of terrorism against government buildings and airplanes."
The Chafee-Laffey race is not the only one facing the challenge of using the immigration issue in political ads.
For example:
_In his first campaign ad, Sen. Rick Santorum (news, bio, voting record), R-Pa., boasted of his immigrant heritage, but said some immigrants today have sinister motives for entering and lists how he's tried to beef up border security. The ad was intended to appeal to voters worried about losing their jobs to immigrants.
_Sen. Jon Kyl, R-Ariz., has an ad on his re-election campaign Web site praising his anti-terrorism work. The ad includes an image of him standing in the desert near two white SUVs, similar to those used by the Border Patrol. Critics say the scene looks like the U.S.-Mexican border.
_Republican Brian Bilbray is believed to have sealed his victory in a June California runoff to fill the House seat of disgraced former Rep. Randy "Duke" Cunningham with an immigration ad suggesting Democrat Francine Busby was encouraging illegal immigrants to vote.
Even Internet ads have drawn ire. Without commenting, the Democratic Senatorial Campaign Committee recently removed a Web ad that Republican and Democratic Hispanics decried as offensive because it squeezed images of two people trying to cross a border fence between video of al-Qaida leader Osama bin Laden and North Korean leader Kim Jong Il.
The ad asked, "Feel Secure?"
The Web ad so outraged Houston City Councilwoman Carol Alvarado, who is Mexican-American, that she fired off a letter to committee chairman Sen. Charles Schumer (news, bio, voting record), D-N.Y. Alvarado, who says she's very loyal to the party, said likening illegal immigrants to bazooka-toting terrorists undermined Democrats' positive relationship with Latinos.
"It's a slippery slope if not done carefully," she said. "If you look at the 9/11 attacks those are not people who crossed the Mexican border. Those are people who got through our airports."
Rhode Island state Sen. Juan M. Pichardo, a Dominican-American, was equally critical of the NRSC ad attacking Laffey. "To me and the Latino community and the immigrant community, it is an ad that is mean-spirited, divisive and has no place in Rhode Island," Pichardo said.
Focusing on positive aspects of the Latino culture — family, culture, future — is the best way to reach the community, even in negative ads, said Lorena Chambers, founder of Chambers Lopez & Gaitan, an advertising company.
For Massachusetts Sen. John Kerry's 2004 presidential campaign, Chambers created an award-winning ad that criticized President Bush's education policies, but featured a Latina in cap and gown with her mother.
Frank Guerra, who helped produce an ad for Bush's 2004 presidential campaign, said creating ads for Hispanics is complicated by the population's diversity. Their views on immigration are just as varied.
"It's tricky and precarious no matter what you do because this is an issue where the people are all over the map. You are going to make some people happy and you are going to make some furious," said Guerra, founder of Guerra DeBerry Coody marketing and communications
His advice to campaigns: "Tread carefully."
___
Associated Press Writer M.L. Johnson in Providence, R.I., contributed to this report.
On the Net:
Democratic Senatorial Campaign Committee ad: http://www.factcheck.org/article417.html
Republican National Senatorial Committee ad: http://www.youtube.com/watch?vkE6De4VqFfg
The issue isn't immigration and how does one "demonize" a community of criminals? They are what they are - criminals.
I never understood why we don't have goals and benchmarks for ICE and the Border Patrol.
At this point, I would be happy if only 100K slipped in. Once we can reduce illegal immigration to numbers like that then we can go on to opening up more legal immigration if needed.
Two thoughts:
A) I have no sympathy for those politicians who are struggling to pick their way through the border security minefield. If they would just tell the truth, they'd have no problems at all.
B) It disgusts me to see hypocritical politicians who have hamstrung border security running ads that untruthfully present them as having done just the opposite.
The least both pandering parties can do is to kindly request the illegal immigrants to help us catch the middle easterners in their midst.
Maybe we ought to offer citizenship fast-tracks for such reports and assistance. Carrot $$$.
The states (Colorado and Georgia for two) are passing their own laws, even cities are getting in on it, the problem is the ACLU is fighting them every step of the way.
I would love to see even more cities and states pass their own laws. Tie up the ACLU and make them spend their time and funds, overwhelm them and show them the will of the people.
ping
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