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Well, let me say it this way.

First of all, it is not against the law to market things in any way one wishes. As a capitalist, I support the free market and say more power too him. Whatever he wants to do.

However, as a Christian I am uncomfortable with marketing basically secular materials to other Christians on the basis of "Hey look! I'm a Christian too!" We do that kind of thing in politics all the time. Think John Kerry suddenly hanging out in a Catholic Church.

Now, if Kinkade was interviewed and happened to mention that he is a Christian and is inspired by his faith...no problem. That is why President Bush's faith has never bothered me. He has pretty much used it to explain his world view.

I guess for me it is about purpose. If it is used as a PLOY, I believe from a spiritual/moral perspective that is wrong. If it is an explanation of world view, that is a different issue all together. And if it is just about "marketing" well, its a free market and people are free to do what they see fit.

I just find it disingenuous and shallow. Christianity is not an exclusive buying club where you display your membership card at the door and leave with giant jars of artichoke hearts.

I just find it disingenuous and shallow.

is that grounds for an FBI investigation?

No, we don't know all the facts or evidence, and the info in the article is all we have to go on at the moment.

The article said plainly that "they certainly used the Christian hook" which may or may not be true, and may or may not offend you, but it ain't illegal, and can never be.

Sounds like some disgruntled investors hooked up with some underbooked lawyers and knocked on the offices of some ambitious beaurocrats who are still looking for their "Enron."