I can't speak for this school, but in my old high school (and I live in NYC, not even one of these HS football crazy towns), it was the biggest draw.
The school actually could chart out and predict future revenue (from alumni donations and other things) based on the sports programs success.
I had never even thought that a high schools alumni donations were linked to a football team.
And I went to a private school, however, in my school, these 2 idiots would have been kicked off the team, the coaches attitude was always the team comes first, and anyone can be replaced....anyone.
"I can't speak for this school, ..."
And I can't either.
My comments referred to typical public schools, the only kind existing in my local area or for that matter the entire multi-county area within 100 miles.
I should not have made the assumption that we were talking about private schools, however I would be curious about what percentage of alumni donations are plowed back into the athletic program.