Someone is already trying to turn this B-movie into the next Rocky Horror Picture Show. Go
HERE for the participation script and
HERE for the props you're supposed to bring.
I suspect someone at the studio put this together as it was up BEFORE the first showing today. Viral marketing...gotta love it.
No doubt.
The studios aren't so hip as to let something go.
BUT film exploitation has been a part of the industry for 50 years.
The old pressbooks used to include tips to have 2 kids go out and "protest" the film saying "NOT ALL KIDS ARE LIKE THE ONES DEPICTED IN..."